
CHAY LEE
DIRECTOR | PRODUCER | CREATIVE


ABOUT ME
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Here are all my hats.
And yes, sometimes I wear more than one at a time.
Let me tell you about them:
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Production and Branded Content: My production journey started as a news reporter for an ABC station in Southwest Virginia where I also shot and edited my stories. From there, living in NYC and LA, I’ve produced/directed all sorts of content all over the world from music and pop culture content at places like VH1, Complex, and Fuse TV to producing/directing branded content campaigns for clients like Chevy and Coca-Cola, helping to come up with ideas that resonated with the client, directing in the field, and seeing pieces through post.
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Advertising: I co-founded Backslash, within the renowned ad agency TBWA/Chiat/Day, In this role, we produced daily video content centered around cultural trends to demonstrate our agency's deep understanding of contemporary culture. During my 5 years at TBWA/Chiat/Day, I served as a creative for different projects, worked as an in-house video director, traveled to global offices to assist with special projects, and collaborated with the new business team to craft customized videos to assist new business pitches. During my tenure at Ryan Reynolds' creative agency, Maximum Effort, I created some highly entertaining and engaging ad spots.
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Comedy: I ran the writer's room for a comedic host-driven current event news show on Fox. I’ve written and directed several comedic sketches, worked on a few hidden camera pilots, and created and directed my first comedic pilot that we have been shopping around.
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A Few Times I Went Viral As A TikTok Creator: I find TikTok to be a fun place to be creative. Here are three different types of organic content that the people liked: for my news channel, with my wife, and for my pilot.















